For over 65 years, Motion Solutions has provided custom engineering solutions and manufacturing support to industrial OEMs. Despite their deep expertise across sectors like semiconductor, medical and life sciences, they struggled to effectively market their services to the right prospective customers.

Like many B2B companies, Motion Solutions relied heavily on referrals and word-of-mouth for new business opportunities. But this approach was unpredictable and limited their ability to target specific accounts or decision makers. They needed a more strategic way to get in front of their ideal client profile on a consistent basis.

The Before Situation Before partnering with Sparkliaison

The sales process at Motion Solutions looked like this:

• No formalized strategy for outbound lead generation

• Relying solely on inbound leads and referrals from existing clients

• Struggling to book meetings with target accounts and key decision makers

• Generic email and cold call approaches that failed to resonate

• Inconsistent monthly sales volume with major swings

While they had deep manufacturing capabilities tailored for OEMs across multiple industries, Motion Solutions lacked a scalable way to promote their services to the right prospective buyers. Their haphazard outreach efforts often missed the mark, making it difficult to fill their sales pipeline.

The Sparkliaison Solution To solve Motion Solutions' lead generation challenges

The Sparkliaison team implemented a detailed 5-step outbound strategy:

1. Discovery & Research: We started by having in-depth meetings with the Motion Solutions team to fully understand their offerings, existing client base, target industries, and overall business goals. In addition, we conducted thorough market research and buyer persona development. This allowed us to pinpoint their ideal client profile and assemble an ideal prospect list for outreach.

2. Prospecting & List Building: Using industry intelligence tools and filters, our team built a highly targeted list of OEM prospects that matched Motion Solutions' criteria. This included company size, revenues, specific personnel titles, manufacturing needs, and more. We focused on quality over quantity of prospects.

3. Messaging Development: Our team of B2B writers and marketers developed customized messaging that spoke directly to the priority challenges, needs, and interests of Motion Solutions' target buyers. Case studies, value propositions, and attention-grabbing outreach emails highlighted their unique manufacturing capabilities.

4. Outbound Execution: We executed a multichannel outreach campaign combining email sequences, and phone outreach. Each communication was personalized to resonate with specific prospects and role-based personas.

5. Lead Nurturing & Pipeline Management: Interested prospects were nurtured through additional touchpoints and scheduled for introductory sales meetings. We provided detailed reporting and serviced leads were seamlessly handed off to the Motion Solutions sales team for further follow up and opportunity development.

The Results

After partnering with Sparkliaison in just 6 months of implementing our outbound strategy, Motion Solutions saw impressive results:

• Booked 78 introductory sales meetings with qualified OEM prospects

• Added $385,000 in new business from deals closed with engaged leads

• Built and segmented a database of over 2,100 targeted OEM prospects

• Optimized sales messaging reflected their value and capabilities

• Consistent flow of 13+ qualified lead meetings per month on average

By taking a strategic, data-driven approach to outbound prospecting, Motion Solutions was able to effectively break into their priority markets and get in front of the right buyers. 

Sparkliaison's detailed buyer targeting and personalized outreach resonated with prospects in a way their previous efforts could not.

A Proven Path to Generating More Qualified Industrial Leads

If your manufacturing or industrial services company is struggling to fill your sales pipeline, book a free strategy session with the Sparkliaison team.

We'll help you:

• Define your ideal client profile and total addressable market

• Build and prioritize a targeted, accurate prospect list

• Develop a multichannel outreach strategy tailored to your solutions

• Set up campaigns to consistently book qualified sales meetings

• Streamline handoff of serviced leads to your sales team

Don't let ineffective marketing efforts prevent you from reaching your business' full potential. Our proven process has helped manufacturers like Motion Solutions land 6-figure deals from their target buyers. 

Schedule your free strategy session today and take the first step toward more industrial leads and revenue.